Ad watch – Crackers on the ads blitz
Sunday, 30 September 2007 Tactics Comments Off
The fact that Howard needed to spend so much selling what has been an exceptionally limited programme more highlights the weak consensus the government has had over its eleven years that would emerge in its regular mid-term polling slumps. The increasing use of such advertising by both Liberal and Labor governments over recent years indicates that governments are less coming to power with a mandate than needing to create one when in office.
