At least referring back to Howard gives Abbott an appearance of stability that he otherwise doesn’t have. The return of Rudd has exactly the opposite effect for Labor.

How did this man become electable?

Labor’s ad may look positive, but it is actually an attack ad – against a Labor government

Rudd touched a raw nerve of how Labor, especially in NSW, understands its decline.

An election to fill the gap

Tuesday, 13 July 2010   Tactics   9 comments 

Gillard’s main agenda is to provide real backflips rather than the wishy-washy backflips of Rudd’s.

Gillard claims to want to move away from political correctness on asylum seekers, but in fact her entire approach to the issue shares the assumption of the politically correct left; namely that concerns about it are such a powerful inflammatory force in the electorate that it must be indulged and made a big deal of.

The media are uncomfortable with the vacuum at the centre of Australian politics.

Rudd wants a fight with the political class, not the miners.

It’s perhaps understandable that when Labor might be wondering what abandoning all their principles under Rudd is actually getting them, that the temptation to buff themselves up by attacking Abbott as too right wing, rather than, say, too incoherent, should be too powerful to pass up.

Scorched earth policy

Thursday, 29 April 2010   Tactics   6 comments 

If the government is struggling to find something to stand for, then anti-politics might be the best tactic.

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