AdWatch: Labor’s negative ads

Sunday, 25 August 2013   Tactics   4 comments 

The debate showed how much Rudd, rather than maintain the aura of incumbency he so well established when he returned, has needed to take up the negativity himself. Shouldn’t the ads be doing that?

At least Murdoch recognises a political fight when he sees it.

Labor’s ad may look positive, but it is actually an attack ad – against a Labor government

After off-loading responsibility for the downturn, Labor needs to convince why it can make a difference at all.

Good political moments are those when the fog suddenly clears and a shift in the balance of forces is revealed.

Ad Watch – The differences between Rudd and Howard

Saturday, 17 November 2007   Tactics  Comments Off 

Labor assumes in this ad that it is time to stop being defensive and neutralising coalition attacks and start to focus on their differences to Howard (some real, some less so). Most importantly, they now seem to think it is finally time to treat Howard like a bit of a joke.

Ad Watch – You’ve lost me/lost touch

Wednesday, 14 November 2007   Tactics  Comments Off 

Having been fairly critical of Labor’s campaign recently, these two ads are not that bad.

Falling, not pushed, from power

Monday, 12 November 2007   Tactics  Comments Off 

Me-too on policy is political reality, me-too on tactics is not. Objective conditions are undermining the Liberals grip on power so Howard’s tactic is to obscure those conditions and break the campaign down. Labor’s tactics should have been to clarify what those conditions are.

Ad Watch – Garrett

Monday, 5 November 2007   Tactics  Comments Off 

There are two, slightly conflicting, messages in the Liberal’s response to Garrett’s gaffe that is repeated with what they say against union influence on the front bench. On the one hand it is the incompetence of Garrett/union bureaucrats that is the problem, on the other hand they are clever enough to impose their secret agenda […]

Movement is not momentum

Friday, 19 October 2007   Tactics  Comments Off 

Howard’s insistence on an early debate this Sunday is for one reason only, for the morale of the core supporters and media who are likely to be the main ones taking notice of it.

Earlier posts →

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