Ad watch – Crackers on the ads blitz
Sunday, 30 September 2007 Tactics Comments Off
The fact that Howard needed to spend so much selling what has been an exceptionally limited programme more highlights the weak consensus the government has had over its eleven years that would emerge in its regular mid-term polling slumps. The increasing use of such advertising by both Liberal and Labor governments over recent years indicates that governments are less coming to power with a mandate than needing to create one when in office.
Ad watch – Queensland: Nuclear the next
Thursday, 20 September 2007 Tactics Comments Off
Julia Gillard warned last weekend of the ‘mother of all scare campaigns’ from the government in the coming election. This is a sensible tactic as it turns whatever the government says into a political ploy. But the government already has difficulty in creating a scare campaign in the first place.
Ad Watch – Confused?
Sunday, 16 September 2007 Tactics Leave a comment
This ad shows how much the Liberals’ real situation has come to the surface since Labor’s lousy ‘scratch cards’ Howard/Costello ads of the last election. Then the international situation still gave the government the appearance of a programme and it was Labor that had to fill the void with Latham’s free-wheeling policy-on-the-run. That meant that [...]
